UIDAI Invites India’s Creative Minds to Design Aadhaar’s Mascot – Prize Pool up to ₹1 Lakh!

The Unique Identification Authority of India (UIDAI) has launched an exciting creative contest inviting designers, artists, and creative enthusiasts from across the nation to design a mascot for Aadhaar. This UIDAI mascot contest offers a fantastic UIDAI creative opportunity for India’s talented minds to contribute to one of the country’s most significant digital identity programs. With a lucrative ₹1 Lakh Prize 🏆 in the prize pool, this is your chance to showcase your creativity on a national platform!

🎨 What is the UIDAI Mascot Contest?

The UIDAI mascot contest invites creative professionals and enthusiasts to submit original mascot designs that represent the values, vision, and essence of Aadhaar. The winning Aadhaar mascot design will become the face of India’s unique identification system, appearing in promotional materials, awareness campaigns, and official communications.

🗂️ Key Details at a Glance

💡 Why Participate?

• National Recognition – Become the official face of Aadhaar serving 1.3B+ Indians. 🎯
• Attractive Prize Money – Win from a pool of ₹1 Lakh 🏆.
• Portfolio Boost – Add a prestigious, national-level project to your work. ✅
• Impact – Contribute to Digital India with a meaningful, relatable mascot.

✅ Eligibility

• Indian citizens only
• Open to professionals, students, and amateur artists
• Individual or team participation
• Original designs only (no plagiarism)
• Follow UIDAI brand guidelines

🧭 How to Participate

1. Understand the Brief – Visit the official UIDAI website for the full brief and brand guide.
2. Conceptualize – Think digital identity, inclusion, security, and Indian cultural elements. 🎨
3. Create – Design a unique, scalable, versatile mascot.
4. Prepare Submission – High-res files, rationale (250–500 words), color/B&W versions.
5. Submit on Time – Apply by 31st October 2025 📆.

🔍 Tips for a Winning Design

• Keep it simple, memorable, and recognizable at small sizes.
• Make it relatable across diverse Indian audiences.
• Subtly integrate Indian cultural elements.
• Ensure cross-media versatility (print, digital, merchandise, animation).
• Evoke trust, security, friendliness. ✅
• Test and get feedback before submission.

📆 Important Dates

• Contest Announcement: October 2025
• Submission Deadline: 31st October 2025, 11:59 PM
• Judging Period: November 2025
• Winner Announcement: December 2025 (Expected)

🏆 Prize Distribution

• First Prize: ₹50,000 + Certificate
• Second Prize: ₹30,000 + Certificate
• Third Prize: ₹20,000 + Certificate
• Consolation Prizes: Certificates and recognition

*As per official UIDAI announcement.

❓ FAQs

Who can participate? Indian citizens (professionals, students, amateurs); solo or teams.

Deadline? 31st October 2025, 11:59 PM 📆

Total prize money? Up to ₹1 Lakh 🏆

Multiple entries? Yes, subject to UIDAI guidelines.

IP rights? Winning design rights transfer to UIDAI upon acceptance.

File formats? Typically AI, EPS, PNG, JPEG (see official brief).

International entries? Not allowed.

Selection process? Jury of design experts, UIDAI officials, brand consultants.

🧰 Resources

• Adobe Illustrator, CorelDRAW, Inkscape, Canva Pro, Procreate
• Inspiration: Behance, Dribbble, govt mascots worldwide, Indian cultural motifs

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